100+ brands, 30+ countries

Impact-Oriented Brand Strategy

  • Direct Pojistovna

    Direct Pojišťovna grew significantly over the last few years, adding new capabilities (and brands) organically and through acquisition. To fulfill the founders' vision of creating a strong business group, we streamlined its brand architecture and connected its brands through a new brand identity.

  • GE Lighting

    As GE Lighting team developed and refreshed its product offering, we helped scan the competitive landscape and create appealing brand stories for the new products. And, increase brand sales in the process.

  • Shapermint

    We worked with the Chief Brand Officer of Shapermint on several assignments, first helping to define and write a compelling new brand story and then to bring it to life through communications.

  • CBRE360

    We carried out a broad market and competitive landscape analysis to help the Chief Product Officer develop a new concept for the coworking space and define its value proposition.

  • THINX

    With our help, THINX launched and named a new teen-oriented product and also defined and relaunched its corporate social responsibility program.

  • ESTEE LAUDER

    Through qualitative research, we helped Estee Lauder redefine the lexicon used across all company brands to better engage “ageless” women.

“A truly valuable collaboration, for which I am very grateful and can highly recommend!”

“I would like to thank Jana for an excellent marketing consultation for our nonprofit startup, Mingly. She helped us not only with strategy and defining key focus areas but also provided practical recommendations, including details such as tips on specific channels and even hashtags. Thanks to her, we gained a clear direction and plenty of inspiration that we are immediately putting to use.”

- Mgr. Kristýna Mertlová, MBA, Founder of Mingly.cz


“Jana is at the top of my list when I think about complex brand and messaging projects, and I welcome the chance to work with her again.” 

“I have had the pleasure of working with Jana Zednickova on several brand strategy and brand identity projects. Her deep understanding of brand development and building effective communication strategies can create a valuable brand position to grow awareness, build loyalty, and establish long term identity strategies that position a brand for growth.

Jana has a unique and valuable skill in interacting with clients and their leaders. She excels at building and maintaining strong relationships, effectively communicating complex ideas, and earning the trust of key stakeholders.

Jana easily collaborated across various agencies to integrate diverse perspectives and expertise to achieve cohesive and impactful results.”

– Rochelle Hartigan, GE Lighting