Market Insight

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Customer Insight

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Product Innovation

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Value Proposition

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Market Insight · Customer Insight · Product Innovation · Value Proposition ·

Brand Purpose

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Brand Strategy

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Brand Story

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Brand Purpose · Brand Strategy · Brand Story ·

Naming

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Messaging

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Visual Identity

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Verbal Identity

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Naming · Messaging · Visual Identity · Verbal Identity ·

How we do it

Go deep.

We dive into your business vision to understand your business realities - customers, market, competition, products and services. And we use this understanding to ground all our creative thinking.

  • Business discovery

  • Research and insights

  • Competitive analysis

Write a compelling story.

With the understanding of your vision and your market environment, we write your story. An authentic, inspiring tale of your brand, A narrative that will capture the hearts and minds of your customers and give them a reason to choose you above all others.

  • Brand purpose

  • Brand strategy

  • Brand story

  • Naming

Make it happen.

The story is nothing if it never leaves the screen. We help it come to life. Find the right visual expression. Figure out if your team is ready to deliver the promise you’ve made. Give them the tools they need to become true brand ambassadors. Help you become the standout brand you always knew you could be.

  • Visual and verbal identity

  • Brand book

  • Messaging and content creation

  • Innovation and product value proposition development

  • Brand experience design

  • Brand architecture and portfolio optimization

  • Team brand training

OUR MISSION

At MARTA, we tell it to you straight, and sell it to your customers with passion.

ARTICLES FOR BRANDING EXCELLENCE

Notes from our journal